davidguide on Jul 15th, 2008Beat Your Competition With A Strong Personal Brand
About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the solo owner’s values, tastes and personality. Most importantly, the business and its owner are inseparable in the eyes of customers and prospects.
You can turn personal involvement into marketplace advantage by creating [...]
davidguide on Jul 13th, 2008How To Open A Massage Therapy Business
If you are thinking of opening a massage therapy clinic, you may not get much of an education in business administration from a massage therapy school. Most massage courses spend many hours on the various massage modalities, from aromatherapy massage to Zero balancing, but they often skip over how to get started once you graduate.
What [...]
davidguide on Jul 12th, 2008What’s All The Hype? It’s Just Water – Creating Memorable Spa Experiences Without A Wet Room
It was possibly the most luxurious treatment on the planet, the smells, the sensation……As I lay there, swaying in my hammock reminiscing about my luxurious day at the spa, I couldn’t help but think about how it compared overall to spa treatments around the world and the spa menu promise of a tropical escape.
Elements of [...]
davidguide on Jul 12th, 2008If I Was Going To Start Up A Day Spa
For several years, I dreamt of opening my day spa. I would spend hours in my 10×10 cubicle planning the service menu, the decor, the marketing theme, the perfect location. I spent zero hours thinking of managing staff, bookkeeping, dealing with plumbing issues.
BUT if I was going to start up a spa, I would do [...]
davidguide on Jul 3rd, 2008Your Massage Business Success in 2008
Success is different things for different people, but what I can assure you of is that success is about personal and spiritual fulfillment. This means that you can not experience success in one area that’s detrimental to another. For example if a Massage Therapist has great success in attracting a huge number of clients every [...]
davidguide on Jul 3rd, 2008Practice What You Preach – Define Your Spa Training Needs
It seems like we are on a role lately with training articles, but it seems to be a necessary topic for many. I’ve been talking training with so many clients recently that it seems like that’s all I do now. Hey….it’s not like me to complain, that’s a good thing. It means more and more [...]
davidguide on Jul 3rd, 2008Tips on Buying a Hair Salon – Hair Salon for Sale?
Hair & beauty salons are businesses that are in a very high demand market. However there is a lot of competition in this industry.
If you learn how to set your business up right then competition will not be a problem for you.
Here are a few things to consider before starting your search:
1. Start Date
2. Income [...]
davidguide on Jul 1st, 2008Tanning Profits For All Seasons
One way to increase your profits at a tanning salon is to get people to come in all year long. This is mainly a seasonal business but you can encourage a large portion of your customer base to continue tanning all year long. This will take more work if you live in an area where [...]
davidguide on Jul 1st, 2008Why Marketing And Adverting Your Salon Should Be The Last Thing You Do
Why marketing and advertising your salon should be the last thing you do.
Do you want to know why marketing your salon or spa is the last thing you should be doing right now??
And the reason is very obvious.
In fact, I’m going to fly straight into the face of all those ‘experts’ out there and tell [...]
