Category Archives: Ideas

Feb 15 NO comments
Business Plan, Hair Salon, Ideas, Loans, finance

Producing A Successful And Complete Salon Business Plan

SALONThe popularity of the salon business continues to grow year after year, and more and more entrepreneurs are jumping into this exciting world.

There are many ways to run a successful salon, and many different types of salons to run, but the key to making any salon business work is a detailed and complete salon business plan.

==Detail Exactly What Type Of Salon You Propose To Run==

It goes without saying that the salon business plan should lay out in detail exactly what type of salon you propose to run. There are many types of salons, from hair salons to nail salons to day spas and beauty retreats.

Some salon owners focus on just one type of salon, while others offer a variety of related services to their clientele.

==Detail Your Financial Information==

A good salon business plan will contain detailed financial information on the proposed business to be opened, if it is a new business.

In the case of an existing business, it is important that the salon business plan contain information on the current financial health of the business.

==Attracting Financing And Potential Investors==

A business plan has many uses to the entrepreneur, but one of the most important of all is in attracting financing and potential investors in the fledgling business.

After all, no responsible investor will want to part with his or her hard earned money unless he or she is certain the business has a shot at succeeding.

==The Business Plan Is The First Thing Investors Will Want To Look At==

It is important that your salon business plan be professionally prepared, and that it be a good reflection on you and your business.

After all, the business plan will be the first thing any potential lender will look at. It is important that it put your business in the best possible light.

==Legal And Tax Planning Considerations== Get the whole story »

Feb 13 NO comments
Business Plan, Ideas, Tanning salon, finance

A Failed Tanning Salon Could Be A Huge Business Opportunity For You

models portraitShould you invest in a tanning salon that didn’t do well? That can be a very tough question to answer. This type of business has the potential to do very well, so you should dig around to discover why it had to close down. Was the owner ill? Did they retire? Was the business making a profit? What type of customer base did they have? All of these questions can help you get to the core of the issue.

A tanning salon has to be easily accessible in order to do well. Customers want to be able to go tan before work, at lunch, and after work. They don’t want to spend a great deal of time traveling to the location. If the building is being leased it is possible for you to move the equipment to a new location though.

They may be going somewhere else already though. You need to find out what your competition is. Are there three other tanning salons in town or ten? These numbers are going to be a big issue to consider. How are you going to offer something more than what the others have? How are you going to get their customers to step into your business and try it out?

The equipment in the establishment may be old and outdated. As a result you may need to invest in new tanning equipment. This can be a very expensive prospect, but one that is necessary to get the customers walking into the business. Many consumers want to take advantage of the sunless tanning booths as well as those that offer UV rays.

It is important to take your own finances into consideration as well. Any type of business venture has some risk associated with it. If you are up to the challenge though it could end up being a very good experience for you. Understanding what you need to complete to transform the business is important. Having a realistic idea of the cost is also something you need to be looking at.

Money also needs to be allocated for the purpose of advertising your ownership of the business. Make sure you include information about the various changes you have made. You want people to be willing to give it a chance. If you offer great promotions it will get them in to check it out in larger numbers. Get the whole story »

Feb 11 NO comments
Competitors, Ideas

Getting More Massage Therapy Clients, Without Expensive Advertising – Part 1

Corporate MassageMany times a Massage Therapist will feel as if, in order to get clients, they need to do expensive advertising in the newspaper. When I first stated, I had no money to do advertising with, so I had to find another way to market myself. It took longer, but the clients I got as a result stayed with me for years, and they in turn referred me their friends.

You see marketing yourself to other sources, that’s not newspaper advertising, does take a little longer, and you will need a bit more patience, but if you market yourself to the right areas you’ll get more solid and lasting results. Its not how ‘big’ you advertise, in fact it’s the opposite.

Not having any money to do expensive advertising when I first started was good in this way. It taught me to be creative and as a result I learnt something no college or massage school could ever teach me. I learnt that it was not about exposure to ‘everyone’ it was about exposure to certain groups of people who were looking for massage specifically. And after time, I found out how to find exactly how was looking for massage and how I could market myself to those people. As a result I was busier than I had ever been, had more clients than I imagined I would in one go, and worked more than I had in months, in just one month….that is, after I knew what to do.

You see marketing your practice is not just about ‘getting your message out there’. It’s about getting your message out there to people who want massage. And you can even take it one step further; getting your message out there to people who want your particular type of massage. And the secret of finding this is in your own practise. How fantastic is that!

So the best thing to remember is that it’s not about general advertising, it’s about specific advertising to people who want massage therapy as a treatment/maintenance/prevention/solution. The key is to get into this mindset and work it from there. On part two, I’ll explain more!

Good luck!

Amy Roberts

www.massagetherapysuccess.com

Feb 09 NO comments
Competitors, Ideas, Loans, finance

Getting More Massage Therapy Clients, Without Expensive Advertising – Part 2

MT mindbdy expIn Part 1 I discussed how you can get more clients without expensive advertising by what not to do. And that is not doing general advertising to ‘everyone’, I was talking about getting specific to marketing to people who want massage, and that the secret lies in your own practice.

It’s easy to see what groups of people want massage therapy by looking at your own business, and by looking at complimentary practices in the community apart from yours.

To get more clients without spending hundreds of dollars have a look at who else in your community might treat people a similar way to you. This means people who are serving others to help with muscle soreness, fatigue and other reasons.

You see it’s not about who you think needs massage, its more about looking at who is looking for massage. So if you make a list of all the practitioners in your local area who treat people to alleviate their muscle problems, then you are onto a good start.

Or, perhaps you do massage that focuses more on stress reduction. So ask yourself who else in my community helps people relax? There might be people such as Yoga Teachers, Hypnotherapists, health products, Naturopaths etc. You must ask yourself if these people have the people who will seek massage therapy. If the answer is yes, then you are more likely to have successful results than if you stuck an ad in the paper and hoped for the best.

Success never, ever comes from hoping. It comes through specific action with good solid planning.

Start today to write down a list of all the people that have the people who also seek massage to help them and their health issues, whether mental or physical. You are seeking the same group of people, and yes, it must be specific.

Good luck to you.

Amy Roberts

www.massagetherapymarketingsuccess.com

Feb 04 NO comments
Business Plan, Competition, Ideas, Mobile Spa Business, Right to Clients, finance

Mobile Spa Business – Bringing the Business Right to Clients

Mobile spas are starting to proliferate and operate actively in most markets. Conceptualized and developed on the principle that clients are more at home and comfortable having spa services provided right at the coziness and privacy of home, mobile spas are truly patronized well. In fact, mobile spas are most in-demand in busy markets across the United States, Canada, Australia, and Europe.

Clients are ultimately enjoying and taking advantage of mobile spas. For them, day spas that are brought to the comfort of their own homes are really a pleasure. No wonder, mobile spas have been welcomed by the market with warm and amiably open arms.

If you are an entrepreneur and you want to enter into the day spa business, or if you are already into spa operations, you should consider getting into the mobile spa business. Because clients are raving about the idea and the concept, you can always be sure you will have a huge demand for your spa services. There are other logical and appealing reasons why you should take your spa business right to the doorsteps of clients.

* Mobile spas require little cost. Because you will not pay higher rents for business sites and establishments, you will not incur much for operating expenses. Utility bills, maintenance, premium-rate insurance, and business tax implementations can be waived or at least significantly minimized. Get the whole story »

Feb 01 2 comments
Ideas, Tanning salon, finance

Finding Ways To Market Your Tanning Salon Effectively

I am a hott tanning salon employee...at least, I wasThink of some original marketing ploys to encourage customers to tan at your business. There is already a market for this type of service so you just need to reach out there and grab it. Make sure customers know exactly what you have to offer so they can decide it is the right facility for them. Simply advertising your business isn’t enough due to the amount of competition that is out there.

What is it that you have to offer above and beyond the competition? These are the things that are going to get customers to come in. A common mistake is to be too broad in your advertising. For example you may say you are a full service tanning salon. What exactly does that mean? For the customers, it could be mean many different things.

You are likely very proud of your tanning salon so make sure that is reflected in your advertising. Tell them what you have as far as how many tanning areas and what types they are. Let them know you offer a full line of quality tanning products that they can offer. Also let them know that you offer eye protection and very clean tanning areas. All of these things are great angles for marketing your tanning salon.

No matter how great the things you offer at your tanning salon are, you need to offer convenience. People need to be able to get an appointment for the services they want that fits into their own schedule. Keep this in mind when you are setting up your hours of business. It is acceptable to extend them in the spring and summer and then go back to a standard day.

You may find you have to hire extra staff to cover the longer days of service but it will be very worth it. Yet this can often be students who are looking for part time work. Hire some for the morning and some for the afternoon and into evening so you have it all covered.

Personalized service is something that customers really enjoy. It doesn’t matter what type of service they are seeking. You have an advantage over the competition when it comes to those who have already been to your tanning salon before. Send them a newsletter or a postcard. It can be a great way to advertise without seeming so. Get the whole story »

Jan 30 NO comments
Hair Salon, Ideas, Set Up

7 Steps To Salon Retail Heaven

Eden beauty salon />Over 90% of all hair products bought in the UK are bought over the counter on the high street, with Tesco recently being voted “Best haircare retailer” in the “Hair magazine awards 2007″ meaning most salons are losing out on a MASSIVE amount of extra revenue. In other countries like Australia, for example, the vast majority of hair products are actually bought in-salon due to stylist and client education and stylists being seen as the hair care experts that they are. In the UK, however, while a client will trust you with their cut and colour, their preferred expert in home care products is still the high street retailer and chemist. This is like hiring a personal trainer to help you lose weight and then ignoring the nutritional advice they give and simply buying what you deem “healthy” from the supermarket.

So why is this? The 2 most common reasons given for not trying to retail are:

1: We’re hairdressers, not sales people.

2: My clients don’t want to feel pressured.

These are not reasons, they’re excuses and here’s why:

1: You ARE sales people. Every day you sell your skills and knowledge to your clients and prospective clients and this is why they trust you, because you know what you’re doing. YOU are the trained expert and part of your job is to know what the client should be using on their hair.

2: If it’s done properly, it’s not hard sell it’s heart sell. If you think your client should have a few inches cut off and some highlights put in, would you say to them “I want to chop a couple of inches off and give you some highlights”? No, it’s too abrupt and would probably scare your client away. But if you said, “I really think that we should take a little length around here, bring it in around your face, which would really compliment your face shape, and add a few highlights to give your overall colour some definition”. Don’t you think that sounds much more appealing? Give your client a reason for wanting what you suggest and they will want it. The same rule applies to retail products. Listed below are 7 steps than any salon can take to see positive change in their retail sales and an increase in extra revenue. Get the whole story »

Sep 07 NO comments
Hair Salon, Ideas, Investors, finance

10 Steps to Making That Change Happen

ready to go to the hair salon! :( Hair Salon Management can always bebroken down into easy chunks. So ifyou’re salon management team wants the best way of how to run a hair salon,then by following these hair salon owners tips it will ensure that you can shout “more clients in my salon” and have a successfully run salon business.

Put into action these steps and you will see results¡­ I promise!

Step One

Think about the result you want from your change. Get your Salon Management team together and really think it thru. If you’re a salon owner then get some stylists together and talk it over with
them. Sounds obvious but all the of the jigsaw needs to make sense if you are to get the team commitment and corporation. But no need for you to explain your reasons for changing.

Step Two

You have to change your approach or behaviour in order to change the behaviour in others CONSISTENTLY! For example if you want all clients to have a consultation before their hair is
washed then you¡­ have to do it each and every time or it will be death to that idea. If you want more clients in my salon then Remember its your hair salon business so you have to change¡­.right!

Step Three

Get your salon management team to give Loads of praise when you catch them doing it right. Stop catching them doing it wrong. Why does salon management , salon owners focus on the negatives. Reinforce good behaviour by plenty of back patting.

Step Four

Hair salon business runs better when systems are in place so run small regular meetings or one to ones telling them the importance of the new system or change you want. If you have loads of part-timers or shifts then run your meetings in shifts. Otherwise it will take forever to get everyone together.

Step Five

Get your salon management team to Train, Train, Train and train to ensure that all know how to do what and when. Wishing alone is not enough you must train it. (Sorry I know this is going to be a blow to you but “Fairies are not real” just because you wish it ant gonn’a change a thing) make sure they
have the knowledge, understand the benefits for the client and the hair salon business. Get the whole story »

Aug 21 NO comments
Ideas, Investors, Medical Tourism, Successful Franchisee, finance

Medical Tourism

International professional organizations, non-governmental organizations, and other international institutions work to make sure that medical training, medical practices, and medical equipment are standardized around the globe. Diagnostic terminology is set; medications from prescription drugs to anesthesia are globally-available.

Medical tourism takes advantage of this standardization of medical procedures. Doctors overseas—many of whom have trained in the US or Canada, or be members of international professional association—assure their patients that they’ll enjoy the same quality of care as they would at home, if not better.

Thailand is perhaps the best-established destination for medical tourism, and much of that is due to Thai doctors’ and hospital administrators’ global knowledge. Thai facilities’ characteristically high level of health routinism means that patients enjoy medical care and hospital experiences that are higher than, or at least comparable to, standards in their home countries. Not only do many Thai physicians hold US professional certification; a number of Thai hospitals maintain cooperative relationships with facilities in the US as well. Many travel to hospitals in Thailand for plastic surgery or other forms of cosmetic surgery from North America, Europe, and Japan. Get the whole story »

Aug 08 NO comments
Business Plan, Competition, Competitors, Entrepreneur, Ideas, Investors, Spa, finance

Adding Services and Diversification – Add Services, Extend Your Hours and Diversify

Adding cosmetic procedures is a great way to add services to your existing salon or spa. The only way for any salon or spa to stay in business is to constantly evolve. Adding services that are extensions of the services you currently offer is a good way to get started.

Like any plan to expand, start-up or remain competitive, it should be put to paper. Adding services and otherwise adding diversity to your salon or spa requires a proper business plan, not just a discussion and some notes on a napkin.

The economy can challenge any business that depends on revenue derived from discretionary income. Some existing and prospective salon and spa clients will make the decision to spend less or stop visiting the salon or spa altogether. Adding bundled services that cost a little less, keeps the client’s appearance up, and keeps the client coming back should be developed.

Adding additional salon or spa services can mean bringing in additional equipment that will deliver advanced results without adding an additional staff member.

Every salon and spa should have the resources to afford an expansion. Expanding to add additional services and diversification may not mean you need more square footage. If necessary bring in a space planner to make sure you are using your space efficiently. Consider a campaign to reallocate space for the purpose of bringing in additional services. Get the whole story »

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