on Jul 1st, 2008Tanning Profits For All Seasons
One way to increase your profits at a tanning salon is to get people to come in all year long. This is mainly a seasonal business but you can encourage a large portion of your customer base to continue tanning all year long. This will take more work if you live in an area where there is a long bout of cold weather. However, it can be accomplished and you will find it allows your tanning salon to do much better financially.
There are some ways to make your tanning salon profitable all year long. Don’t expect the same volume of customers but you can definitely get more than you do now. It is going to take some creativity as well as some great deals though. The cost of tanning is generally done by the month or per session. Customers get a discounted price though if they sign up for the month though.
Let customers decide if they want to pay for tanning by the session, by the month, or by the year. Let them know they will save a significant amount of money if they pay annually. This will let you benefit from their investment and they can benefit from the savings. For those that tend to get extremely pale in the winter months, all year tanning many be just what they need to look their best.
If your customers don’t want to pay for a year long tanning package, you can offer them very low costs. For example you can charge half the price of tanning during this time of year than you normally would. Offer a buy one month and get one month free plan so they can take advantage of savings in various ways.
Appeal to the benefits of indoor tanning as well because some people don’t think about it. The sun is good for your health and when you don’t get enough of it you could get moody. The winter time blues are real and some people don’t deal well with it being dark when they get up in the morning and then dark again when they get out of work.
A lack of sunlight during the colder part of the year can create serious issues for a person. It has been linked to some types of mental health disorders. A person can suffer both physically and mentally from a lack of sunlight. When you are indoors all day and no windows for the sun to shine through it is even worse. You may be surprised what some UV ray exposure can do for your mood as well.
Stress is something we all experience from time to time but too much of it can be harmful. It can affect your mood, your concentration, and your ability to sleep well. Indoor tanning allows a person to have a period of time to themselves in order to relax. Make sure your customers understand how important this type of activity is for them all year long.
As you can see there are many benefits to tanning all year long. As a business owner you really need to use these valid points to generate more business during the slower times of the year. Offer great discounts on prices and really promote all of the different benefits. In the long run this is going to help you have a very successful tanning salon business that doesn’t solely rely on seasonal customers.
Betty P Davis writes about the ups and downs of the spa and tanningbusiness. You can avoid the rookie mistakes many newoperators make when they opena tanning spa.